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As a Creative lead and and Designer Graphic at PLANBUQ, an innovative advertising platform facilitating connections between college students and diverse brands through advertising and events, my role involved the comprehensive planning and execution of engaging content. Using a combination of digital illustrations and expertly edited photos, I curated a visually appealing and vibrant experience that resonated with the platform’s target audience.
In this dynamic position, my responsibilities extended beyond mere graphic design; I orchestrated the entire content strategy to ensure a cohesive and compelling narrative. The use of digital illustrations and photo editing techniques became instrumental in creating an immersive and playful atmosphere that aligned seamlessly with PLANBUQ’s brand ethos.
Emphasizing a colorful and lively visual language, the content I crafted was strategically designed to capture the attention of college students and foster meaningful connections between the platform and its partner brands. This approach not only enhanced user engagement but also contributed to the overall success of PLANBUQ in facilitating impactful advertising and event collaborations within the college community.
My experience at PLANBUQ showcases my ability to merge creativity with strategic intent, resulting in visually striking content that goes beyond aesthetics to create an immersive and memorable experience for the target audience.
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In my capacity as a Graphic Designer for Hotel Cisne, I played a pivotal role in defining and establishing the graphic style for their Instagram feed. My focus extended beyond visual aesthetics, encompassing the strategic curation and presentation of content to enhance the overall online presence of the hotel.
For the hotel’s Instagram grid, I undertook the meticulous task of selecting the most captivating images to effectively promote key features such as the pool, happy hour, and restaurant. This involved a nuanced understanding of the brand identity and target audience to create a cohesive and visually compelling narrative.
In addition to curating the content, I actively participated in the production and editing of both pictures and videos. Collaborating closely with the production team, I ensured that each visual element not only adhered to the established graphic style but also conveyed the unique atmosphere and offerings of Hotel Cisne.
This comprehensive approach to content creation was instrumental in shaping an engaging Instagram presence for the hotel. By seamlessly integrating visuals that showcased the inviting ambiance of the pool, the warmth of happy hour gatherings, and the culinary delights of the restaurant, the Instagram feed became a dynamic storytelling platform, fostering a deeper connection with the audience.
This experience at Hotel Cisne underscores my ability to not only conceptualize and implement a distinctive graphic style but also to strategically curate and produce content that enhances brand visibility and engagement on social media platforms.
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As a Graphic Designer working with El Bombín, a distinguished Spanish bar, I undertook the creative challenge of promoting their signature dish, the paella. Drawing inspiration from their unique brand identity, I crafted elegant artworks that seamlessly blended their distinctive color palette with enticing images of their culinary offerings. The design incorporated an elegant serif font to evoke a Spanish poster aesthetic, creating a visually compelling representation of the renowned dish.
In addition to static visuals, I extended my role to video editing, producing engaging content to promote the bar’s various events. By harnessing the power of visual storytelling, I highlighted the vibrant atmosphere and diverse offerings at El Bombín, ensuring that the promotional materials resonated effectively with the target audience.
This comprehensive approach aimed not only to showcase the culinary excellence of the paella but also to immerse the audience in the unique ambiance of El Bombín. The result was a harmonious blend of artistry and promotion, creating a cohesive visual identity that elevated the bar’s advertising efforts.
My experience at El Bombín reflects my ability to translate brand essence into compelling visuals and multimedia content. By infusing elegance and a touch of Spanish cultural flair into the designs, I contributed to the bar’s marketing success, fostering a visual narrative that enticed patrons and effectively communicated the essence of their culinary experience.
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In my role as a Graphic Designer collaborating with Sabina, an authentic Spanish restaurant, I took on the exciting challenge of showcasing their flagship dish—the renowned paella. My approach was to blend creativity with precision, curating elegant artworks that harmoniously integrated their distinctive branding colors, tantalizing images of their culinary creations, and an exquisite serif font, echoing the allure of Spanish poster design.
The intention behind the visuals was not only to spotlight the culinary masterpiece that is the paella but also to encapsulate the essence and sophistication of the Sabina dining experience. By infusing a Spanish poster style into the design, I aimed to evoke a sense of cultural richness that resonated with the restaurant’s identity.
Beyond static visuals, I expanded my contribution to the realm of dynamic content creation. Through video editing, I crafted compelling promotional materials to spotlight Sabina’s diverse events. This multimedia approach allowed for a more immersive storytelling experience, effectively capturing the vibrancy and uniqueness of each event and enhancing the overall brand narrative.
The result was a cohesive visual identity for Sabina, where the elegance of the paella and the charm of the restaurant’s events were seamlessly integrated into a captivating promotional strategy. This experience reflects my commitment to translating culinary and cultural essence into compelling visual narratives, ultimately contributing to the restaurant’s marketing success and the enrichment of its brand image.
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In collaboration with an upscale pizza restaurant, I had the privilege of crafting a sophisticated and eye-catching social media key visual that epitomized the essence of their refined culinary offerings. The objective was to establish a visual presence that seamlessly aligned with the restaurant’s elegant brand identity while enticing online audiences.
Drawing inspiration from the restaurant’s ambiance and culinary finesse, I curated a visually striking composition. Elegant typography, complemented by a tasteful color palette mirroring the restaurant’s interior design, formed the foundation of the key visual. The central focus was, of course, a tantalizing image capturing the artistry and allure of their signature pizzas.
To evoke a sense of exclusivity and luxury, I incorporated subtle design elements that mirrored the sophistication of the restaurant’s dining experience. The choice of imagery, fonts, and color schemes worked in unison to create a cohesive and visually captivating representation of the restaurant’s culinary identity.
This key visual served as a cornerstone for the restaurant’s social media presence, elevating their online image and setting a tone of sophistication. The design not only showcased their pizza offerings but also invited the audience to experience the unique blend of taste and elegance synonymous with the restaurant.
Through this project, I demonstrated my ability to translate a brand’s essence into a compelling visual narrative tailored specifically for social media platforms. The result was a key visual that not only enhanced the restaurant’s online identity but also contributed to the overall promotion of their upscale dining experience.
In Web Design, my objective is to deliver professional digital experiences, creating visually compelling and functional online websites, e-commerce platforms, and mobile apps ensuring responsive and aesthetically pleasing web solutions.
In Branding Design, I specialize in crafting unique visual identities that resonate with a brand's essence. My focus is on developing cohesive brand elements, including logos, color schemes, and typography, to create a consistent and memorable brand image.
In Social Media Design, I ensure brands stand out on social platforms. Focused on strategic visual communication, I tailor designs for brand recognition and audience engagement. I bring a creative and strategic approach to enhance the visual storytelling of brands in the digital landscape.
In Presentation Design, my expertise lies in crafting impactful visual narratives that captivate and inform. I specialize in developing dynamic and visually engaging presentations, ensuring each slide communicates a clear and compelling message.