WEB DESIGN
Company
DR PAMELA DORSETT ph.d
Position:
creative lead, graphic AND WEB designer
Year
2024
About this project:
I designed and developed a dynamic and engaging website for an online therapist in the United States. Utilizing AI to enhance and organize the website content, I ensured the information was clear, concise, and compelling. The website was built using WordPress and Elementor, employing best practices such as global element setups and native dynamic modules with animations. These techniques contributed to a modern, visually appealing, and user-friendly website, perfectly tailored to the therapist’s needs and helping clients easily access services.
The project focused on creating a seamless user experience, ensuring that potential clients could easily navigate through the site, find relevant information, and book appointments with minimal effort. By implementing intuitive design elements and interactive features, the website not only improved the therapist’s online presence but also enhanced client engagement and satisfaction.
To ensure the website’s long-term success, I incorporated SEO best practices, making it easier for the therapist to reach a broader audience organically. The combination of well-structured content, effective use of keywords, and optimized performance resulted in higher search engine rankings, driving more traffic to the site.
In addition to the technical aspects, I provided ongoing support and maintenance, ensuring the website remains up-to-date with the latest security patches and technological advancements. This comprehensive approach guarantees the therapist can focus on providing quality care to clients while relying on a robust and reliable online platform.
Company
HOSTAL ISABELLA / COLOMBIA
Position:
CREATIVE LEAD, GRAPHIC AND WEB DESIGNER
Year
2023
About this project:
I had the pleasure of designing and developing a vibrant online presence for Hostal Isabela, located just 10 minutes away from the beach. The project encompassed both website and branding design, bringing a seamless and refreshing experience to potential guests. Utilizing WordPress Elementor, I ensured the website was not only visually appealing but also incredibly user-friendly, creating an easy and intuitive navigation flow.
The branding exudes a clean and fresh aesthetic, mirroring the tranquil and leisurely atmosphere of a beach getaway. From the logo to the color palette, every element was meticulously curated to evoke a sense of vacation even before guests arrive. The website, with its crisp design and vivid imagery, serves as a virtual gateway, inviting visitors to explore the accommodations and amenities with ease.
Through strategic use of visuals and intuitive design, the website reflects the essence of Hostal Isabela. It’s not just a place to stay; it’s an experience that begins the moment you land on the site. This project exemplifies my commitment to creating digital spaces that not only represent a brand but also immerse users in a captivating and enjoyable journey.
Company
Q2-ENTO / COLOMBIA
Position:
CREATIVE LEAD, GRAPHIC AND WEB DESIGNER
Year
2023
About this project:
Q2-ento is an innovative educational organization dedicated to fostering children’s mathematical learning through engaging art classes. In my role as a graphic and web designer, I seamlessly integrate elements of mathematics and art to craft custom illustrations using Photoshop. My creative process is centered on capturing the essence of mathematical concepts in visually appealing ways that resonate with children.
I am actively involved in shaping the organization’s online presence, contributing to the development of the website using WordPress Elementor. Utilizing my skills, I enhance the user experience by incorporating visually striking designs and ensuring seamless navigation. Moreover, the content creation process involves the use of AI, with my subsequent involvement in refining the generated content in collaboration with the company’s owners.
One noteworthy aspect of my experience at Q2-ento is the significant trust placed in me, granting complete creative control. This empowerment has allowed me to deliver exceptional results, contributing to an overall fantastic and fulfilling professional journey.
Company
distrisolutions / Colombia
Position:
creative lead, graphic AND WEB designer
Year
2023
About this project:
In collaboration with DestriSolutions, a leading company in Colombia specializing in the online retail of cleaning, cafeteria, and office supplies, I had the privilege of designing and developing a robust e-commerce platform. Leveraging the power of WordPress Elementor and WooCommerce, the project aimed to provide an intuitive and seamless online shopping experience for customers seeking high-quality supplies.
My role encompassed crafting a visually engaging and user-friendly interface that not only showcased the diverse range of products but also facilitated a smooth navigation process. The design focused on creating a cohesive and inviting visual identity for DestriSolutions, aligning with the company’s values and enhancing its online presence.
The implementation of WooCommerce allowed for the seamless integration of essential e-commerce functionalities, such as secure payment gateways, product catalog management, and an efficient checkout process. Customized elements were introduced to highlight featured products, promotions, and key offerings, ensuring a compelling user experience throughout the site.
Furthermore, the design prioritized mobile responsiveness, ensuring that customers could easily access and navigate the platform from various devices. The intuitive user interface and streamlined checkout process were meticulously tailored to enhance customer satisfaction and encourage repeat business.
This project not only addressed the specific needs of DestriSolutions but also reflected my commitment to delivering tailored and impactful design solutions in the realm of e-commerce. The result is an aesthetically pleasing, functional, and user-centric online platform that effectively supports DestriSolutions’ mission to provide top-notch supplies with convenience and efficiency.
Company
GROWBO / USA
Position:
ui DESIGNER / graphic designer
Year
2021 - 2024
About this position:
As a Graphic and Web Designer at Growbo, where I’ve been an integral part of the team since 2021, I’ve had the privilege of collaborating closely with project managers, strategists, and copywriters within this dynamic, all-in-one marketing team. Together, we work to deliver highly impactful digital marketing solutions, with a primary emphasis on optimizing sales funnels and automation processes.
As a web designer, my role involves the meticulous creation of visually striking landing pages, product pages, email campaigns, and diverse digital assets. This work is executed with precision and tailored to align seamlessly with the specific requirements of each client. My experience at Autogrow has not only honed my design skills but has also deepened my understanding of how design contributes to the overall success of digital marketing initiatives.
Websites I delivered for this client:
Company
Talataa / LATAM
Position:
ui DESIGNER / graphic designer
Year
2022
About this project:
During my time at Talataa, a specialized start-up in headhunting services, I played a pivotal role in shaping the visual identity of the brand, enhancing its social media presence, and crafting an intuitive UX/UI for their website. As a graphic and web designer, I took charge of spearheading the development of their website and job platform, leveraging my expertise in WordPress Elementor.
Implementing advanced features such as taxonomies, custom fields, and loops, I ensured the seamless functionality and dynamic nature of the website. This not only elevated the user experience but also contributed to the efficiency of the job platform. My multifaceted involvement at Talataa reflects my commitment to delivering comprehensive design solutions that align with both the brand’s identity and the needs of its users.
Company
MONET / COLOMBIA
Position:
ui DESIGNER / graphic designer
Year
2021
About this project:
During my period of service at Monet, a dynamic Fintech company, I immersed myself in a collaborative environment where direct engagement with entrepreneurs and the development team was a cornerstone of my role. Together, we embarked on a journey to conceptualize, refine, and implement an optimal branding strategy and elevate the user experience (UX) design.
This multifaceted role demanded a diverse set of responsibilities, all of which were met with enthusiasm and creativity. From crafting visually compelling brand elements to ensuring a seamless and intuitive user journey, every aspect of the design process was carefully considered. Working in tandem with cross-functional teams, I not only contributed to the visual identity of Monet but also played a pivotal role in enhancing the overall user engagement and satisfaction.
Among the accomplishments during this exciting phase, I successfully implemented innovative design solutions that resonated with the company’s objectives. This included the integration of cutting-edge UX principles, ensuring a harmonious blend of aesthetics and functionality. My experience at Monet underscores my commitment to delivering impactful design solutions that align with the strategic goals of the company and elevate the user experience to new heights.
Company
Carter Helms / USA
Position:
ui DESIGNER / wEB designer
Year
2018
About this position:
In my capacity as the Creative Lead and Graphic Designer at Carter Helms, I assumed a pivotal role in spearheading creative initiatives and crafting visually captivating graphics tailored for businesses predominantly located in Arizona. My responsibilities extended beyond design, encompassing strategic collaboration with clients to ensure the visual elements seamlessly aligned with their unique brand identities while resonating effectively with their target audiences.
By virtue of close collaboration and a keen understanding of client goals, I played a crucial role in transforming concepts into compelling visual narratives. Leveraging my creative prowess, I orchestrated the development of graphics that not only met but surpassed client expectations. The designs not only served as aesthetic enhancements but also functioned as powerful tools in contributing to the growth and success of businesses within the competitive Arizona market.
With a strong foundation in project management, I navigated each endeavor with precision, ensuring timelines were met and the creative vision was executed flawlessly. This not only reinforced the trust clients placed in my abilities but also reinforced my commitment to delivering high-quality designs that made a tangible impact on their market presence.
This experience at Carter Helms underscores my ability to blend creativity with strategic thinking, ultimately producing designs that not only captivate visually but also drive tangible results for businesses operating in dynamic and competitive markets.
Websites I delivered for this client: